Just Across the Border, Big Money Is Being Made
Right next door to El Paso, Sunland Park is showing just how much money a regulated marijuana market can bring in for a small city.
According to a recent El Paso Inc. report, recreational cannabis sales in Sunland Park hit $53.7 million from January through November, which is an 8.7% increase compared to the same time last year. Since legal recreational sales began in New Mexico in 2022, the city has seen more than $165 million in total cannabis sales, even though Sunland Park only has about 20,000 residents.
Those numbers are hard to ignore, but what they have led to across the city matters just as much.
Jobs, Occupied Buildings, and Tax Revenue
The cannabis boom has done more than help dispensary owners. Buildings that sat empty for years are now filled with businesses that pay taxes, and the industry has created jobs for people in Sunland Park and El Paso alike…