EL PASO, Texas (KTSM) — A University of Texas at El Paso student says a chance encounter at a local film premiere led to a national marketing opportunity for him and the campus.
Jesus Guillermo Reyes, a senior at UTEP studying organizational and corporate communication with a minor in theater, says he has been selected as the university’s first participant in the Warner Bros. U College Ambassador Program.
Reyes said the opportunity began when he attended the El Paso premiere of the film “One Battle After Another” at the Plaza Theatre. During the event, he spoke with members of the studio’s public relations team and later learned about the company’s national ambassador initiative…