Local beer sales have dipped this January as breweries in the Erie area grapple with the effects of the Dry January self-care challenge. Owners are reporting a slow start to the year, prompting them to implement new strategies to attract customers.
January is traditionally a challenging month for breweries, but the Dry January trend has exacerbated the situation. Local breweries, well-known due to the Lake Erie Ale Trail, are feeling the impact as many customers choose to abstain from alcohol during the month.
Jason Lavery, the owner of Lavery Brewing Company, commented on the trend. “I feel like it’s lent for millennials. January is always the worst month of the year. Dry January is always a really big one up there. It’s really cold out. People tend to try to lose weight in January as well, and people have a lot of credit card debt,” he said…