Estelle opened in Springfield, Oregon in May 2025. It’s baker and owner Rachel Rossi’s homage to her great-grandmother.
The town of Springfield, Oregon — about two hours from Portland and 10 minutes from Eugene — is actually the pastiche of what one might expect a town that happens to share its name with that town made famous in the Simpsons. Not a ton going on. One Main Street that lives up to its name. The Willamette River gurgles beneath a green blue bridge chunk of Oregon Route 126 that charts through town. Paintings of Bart, Lisa, Moe, Barney, and Homer adorn walls of businesses throughout town.
Estelle — a new bakery from Rachel Estelle Rossi — breaks through the sleepy din in fantastic fashion. Rossi already built up a fan base popping up at farmers markets throughout Portland and Eugene. Estelle represents her first storefront; it’s just her and one front of house employee captaining the ship. No matter: Estelle might be the best gluten-free bakery to hit the West Coast. For anyone who suffers from celiac or a wheat sensitivity, the menu and ambiance feel like it was made just for them…