Every year, Dry January rolls around right after Christmas and New Year’s. For those unfamiliar with the concept, Dry January is a phenomenon where people vow to go a month without alcohol to try to change their relationship with alcohol in the new year. Since December is the peak month for U.S. retail alcohol sales annually, Dry January is a nice way for many to reset as the calendar rolls over.
If you’re curious about drinking less or not at all, you’re not alone. Oregonians are showing a higher-than-average interest in Dry January, with Google search trends showing Oregon ranks as the third most interested state in Dry January, with search activity 17% over the national average.
But in Eugene, the sober-curious crowd doesn’t have to turn to soda or water if they don’t want an alcoholic drink. Many restaurants, bars, and third spaces are providing delightful nonalcoholic options for their patrons…