Valley River Center mall in Eugene, OR went from department stores to experience hub, and it’s not done

On August 4, 1969, people from around Eugene drove to see what had been built on the old Gillespie farm.

They found something Oregon had not had before: a fully enclosed shopping mall with over 660,000 square feet of space on a flat 80-acre site just northwest of downtown.

The Willamette River ran along one side, and a large new parking lot covered the other side…

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