HENDERSON, Ky. (WEHT) – Hercules Manufacturing Company was purchased by Justin Wilson on January 1, 2024.
Officials say Wilson, Henderson native and former Hercules employee of 10 years, is now President and CEO following the retirement of the previous owner, Jeffery A. Caddick. The 120-year-old company is under new management, however Wilson said most of the business model will stay the same. He plans to refresh the brand by increasing community involvement and focusing more on the company’s values.
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“It’s time to rebuild a foundation that this company can rest on for another 120 years of excellence, I believe we are in the critical stages of doing so as we speak. This ownership transition is just another brick laid to ensure our company is set up to serve our employees, customers, and communities for generations to come,” Wilson said.
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A media release says Wilson wants to increase efficiency by automating the customer’s experience, but he said they still want customers to call when they need assistance. Hercules serves repeat customers with large accounts while still providing small business customer service and a focus on relationships.