Fayetteville native Kwame Molden is redefining the watch industry one timepiece at a time. As co-founder and president of SPGBK Watches, a brand known for its bold designs and homage to Southern Black culture, Molden has not only created a product that tells time but also tells a story.
Growing up in a close-knit Fayetteville community, Molden learned the value of hard work and creativity. After attending North Carolina A&T State University, he and longtime friend Maurice Davis found themselves frustrated with traditional luxury watch brands. They envisioned something more accessible, vibrant, and reflective of their heritage. From this vision, SPGBK Watches, short for “Springbreak,” was born—a nod to their youthful energy and the promise of fresh beginnings.
SPGBK’s timepieces stand out with their unique use of sustainable materials, including colorful wooden designs, and their names pay tribute to schools and communities in North Carolina. Molden and Davis have built a brand that celebrates culture and individuality, making waves in national retailers like Nordstrom and Macy’s.