Johannah Brumm’s lifelong obsession with creating beauty is propelling her business through new life cycles and unexpectedly opening doors for budding friendships. Though coming up on her 10-year anniversary as a business owner, florist, event planner, event decorator, and creative class instructor, it’s taken time to shape a business that she’s truly passionate about.
Initially located at 325 Blount Street in the warehouse district of Downtown Fayetteville, the Downtown Market worked with local farmers and artisans to stock local products including eggs, milk, meats, veggies, candles, soaps and gifts in addition to providing florist services, event planning, event decor and creative workshops.
Brumm said the storefront side of the business did well during the COVID-19 pandemic. During that time, they offered delivery and saw an increase in sales as community members’ interest in locally sourced products grew.
But the storefront was never Brumm’s favorite part of the business venture. She says a friend and fellow business owner shared the illustration of a tree growing wild and tangled branches that needed a trim to keep it healthy. Businesses, he said, need a similar pruning every 5-10 years…