Title: Media Audit and Advertising Services
Request for Proposal #: 96-2505
Scope: Fayetteville Technical Community College (FTCC) has historically invested in various advertising and marketing channels aimed at diverse student populations, including traditional learners, adult learners, active-duty military, veterans, and military family members, as well as working professionals seeking short-term workforce credentials, continuing education and certification courses. However, the effectiveness, reach, and return on investment of these marketing efforts require comprehensive evaluation and strategic refinement. There is an ongoing need to ensure that media investments are optimized for current market conditions, audience behaviors, and institutional goals…