Award-winning sports lodge continues growth strategy with lower-cost, faster-build Smokey Bones conversions
August 20, 2025 // Franchising.com // FAYETTEVILLE, N.C. – Twin Hospitality Group Inc. (Nasdaq: TWNP), parent company of Twin Peaks Restaurant, announces that a new Twin Peaks lodge will open in Fayetteville, NC, this fall, marking the brand’s continued expansion in key growth markets. The 8,200-square-foot sports lodge, located at 1891 Skibo Road just steps from the entrance of Cross Creek Mall, will be the second Twin Peaks in North Carolina and the 115th location brandwide.
This opening represents Twin Peaks’ third conversion from a former Smokey Bones location, a strategic approach that allows the brand to enter new markets with lower build-out costs and a faster timeline while delivering the signature Twin Peaks experience. The concept reinforces Twin Peaks’ broader growth strategy, combining operational efficiency with the company’s proven hospitality-driven model to accelerate market expansion…