Award-winning sports lodge continues growth strategy with lower-cost, faster-build Smokey Bones conversions
This opening represents Twin Peaks’ third conversion from a former Smokey Bones location, a strategic approach that allows the brand to enter new markets with lower build-out costs and a faster timeline while delivering the signature Twin Peaks experience. The concept reinforces Twin Peaks’ broader growth strategy, combining operational efficiency with the company’s proven hospitality-driven model to accelerate market expansion.
“We’re proud to expand Twin Peaks in North Carolina through our third Smokey Bones conversion,” said Kim Boerema, CEO of Twin Peaks. “Our first two conversions have generated significantly higher average unit volumes, and we expect Fayetteville to deliver the same success with guests enjoying our scratch-made food, 29-degree beer, and high-energy atmosphere.”…