When most people think of Oktoberfest, images of lederhosen, beer steins, and German folk music might come to mind. However, in Hope Mills, Oktoberfest takes on a uniquely creative twist with Beardtoberfest. Hosted by Cape Beard, it is a facial hair competition that blends the festive spirit of Oktoberfest with the flair of Comic-Con and the artistry of competitive bearding.
This year’s event will take place on Oct. 18, at Dirtbag Ales Brewery and Taproom in Hope Mills. Admission is $15, and competition entry is free; all proceeds benefit the Karen Chandler Trust, a nonprofit organization dedicated to supporting cancer patients in Cumberland County.
Beardtoberfest is more than just an entertaining evening of quirky competitions—it’s a celebration of creativity, camaraderie, and community impact. Since its founding, the event has raised over $68,000 for this charity, directly supporting local families in their fight against cancer. Beyond the dollars, Beardtoberfest introduces many attendees to the Karen Chandler Trust for the first time, spreading awareness about the organization’s mission and the services it provides.
“Beardtoberfest brings people from all walks of life together,” says Steve Brack, Vice President of Cape Beard. “At its core, it’s about raising money for a cause that means so much to our community, while having fun in the process.”…