Hankook Tire is expanding its Drive & Learn program for 2026 with four regional events and the introduction of the Tennessee Proving Grounds, a new off-road performance track at its U.S. manufacturing facility in Clarksville, Tennessee, company officials stated in a press release.
The expanded Drive & Learn program moves beyond traditional classroom training by offering dealers, industry media and partners firsthand opportunities to validate product performance in real-world driving environments, while strengthening product knowledge, sales readiness and brand confidence, the company said. The 2026 series runs from May through October in Tennessee, Illinois and Texas and will provide direct exposure to Hankook Tire’s key brands.
Tennessee Proving Grounds Debut
Hankook Tire recently launched the first event of the 2026 series at its Tennessee manufacturing facility in Clarksville. This event marked the official debut of the Tennessee Proving Grounds, a long-term asset developed to support dealer engagement, product education and structured performance validation, noted the release.
In addition to experiencing the Tennessee Proving Grounds’ off-road elements with mud, gravel, rock crawl, hill climb, sand and water obstacles, dealers were able to get an up-close look at Hankook Tire’s manufacturing process. Touring the Tennessee Plant, Hankook Tire’s first U.S. manufacturing facility, gave participants direct insight into the production of passenger car, light truck and truck bus radial tires…