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Beijing’s Ancient Empress Makeovers Draw Young Visitors Embracing Traditional Culture
BEIJING – In the shadow of the Forbidden City, a unique revival of China’s imperial past is underway. Chen Jiao and hundreds of other makeup artists are helping visitors transform into empresses from China’s last two dynasties, Ming and Qing, as young people increasingly explore traditional cultural experiences.
Located near the historic imperial palace, these studios offer visitors richly embroidered robes adorned with phoenix motifs, jade and pearl jewelry, and gold fingernail guards reminiscent of ancient royalty. Expert stylists carefully apply makeup and arrange intricate hairstyles decorated with tassels and ornamental hairpins. Prices for these immersive makeovers typically start around 300 yuan ($45), with premium packages exceeding 1,000 yuan (over $150).
Once transformed, guests take advantage of the scenic surroundings-the Forbidden City’s iconic walls and moat-to capture photos and videos for social media. This blend of historic attire with modern touches like sneakers, sunglasses, and bubble tea highlights a playful fusion of past and present.
Chen Jiao describes the demand as relentless, especially during peak periods such as public holidays and weekends. “I start work at 6 a.m. and can style about two dozen young women a day,” she said. The only pause comes when the Forbidden City itself closes.
This trend reflects a broader cultural movement among China’s youth to engage with their heritage through immersive experiences. The Ming dynasty, which ruled for over 270 years until 1644, famously constructed the Forbidden City and reinforced the Great Wall. The Qing dynasty, established by the Manchu people, ended imperial rule in 1912 after more than two millennia.
Among the visitors is college student Chen Xiao from Shandong province, who journeyed overnight to Beijing during the Qingming holiday. Wearing a pink “Gege” outfit-typical of a Qing dynasty princess-she shared, “If you’re at a specific location, you should wear something that fits the setting.”
The growth in these costume studios has been remarkable. Around 2020, only a few operated near the Forbidden City, but now there are over 100, according to local reports.
Cai Zehong, founder of Hanfu Beijing, an early association promoting traditional Han Chinese clothing and culture, noted, “Young Chinese people have discovered the aesthetic appeal of traditional clothing while deepening their appreciation of China’s rich cultural heritage.”
The popularity of historical costume dramas on television has also fueled interest. Chen Xiao admitted, “I’ve watched many historical dramas and have definitely been influenced by them. Recently, I’ve been especially interested in Qing dynasty history.”
Another visitor, Liu Ruitong from Hebei province, chose a black Ming-style robe. “This look feels very elegant and dignified, especially with its color palette,” Liu explained. “I picked black because it complements the Forbidden City and traditional Chinese scenery beautifully.”
As this cultural renaissance continues, Beijing’s ancient empress makeovers offer a vivid, hands-on connection to China’s imperial past, captivating a new generation eager to celebrate their heritage.