Sacramento is the friendliest city in California. Should we spread the word? | Opinion

Moving to Sacramento in 1991 from soulless Silicon Valley was the smartest thing I ever did. I realized it on the very first day, when despite a bone-chilling winter fog, a neighbor came knocking on the door to welcome me to town.

In my 35 years here, I have watched Sacramento try to claim one identity or another, most with little success and rarely with true introspection. The latest civic brainstorming was Tuesday night at the Sacramento City Council, where the nine elected members sought to prioritize how to spend hotel tax funds to advance the economic well-being of the capital city. And then, out of the blue, Councilmember Phil Pluckebaum of District 4 said something that hit home.

“If we make the brand of Sacramento, even more than City of Trees and Farm to Fork, the most welcoming city in the country, I think we will just continue to yield benefits down the road,” Pluckebaum said…

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