Nashville-based Tri Star Energy is introducing ICEE frozen beverages to select locations across its convenience-store brands, including Twice Daily and Sudden Service locations across Tennessee, Kentucky and Alabama. Flavors include cherry and blue raspberry.
Soon to be available across brand locations, customers can customize their ICEE at the beverage bar or turn it into a “Dirty ICEE,” with add-ins ranging from sweet cream to syrups, Tri Star Energy said.
- Tri Star Energy is No. 48 on CSP’s 2025 Top 202 ranking of U.S. c-store chains by store count.
“We’re dedicated to creating moments that make our guests’ day; the kind that keep them coming back,” said Dawn Boulanger, vice president of marketing at Tri Star Energy. “ICEE is a nostalgic favorite for all ages, and bringing it to our locations was a natural fit, especially with both our teams headquartered right here in Nashville. You’re never too old for a classic frozen treat. Whether you’re 5 or 85, we’re excited to share this iconic experience with you.”
Kimmra Hingher, vice president of marketing at The ICEE Co., said, “ICEE has always been about fun, but it’s also about showing up in the moments people want it most. Expanding into all Twice Daily locations makes it even easier to find ICEE as part of everyday routines, whether it’s a quick stop or on-the-go treat.”…