AUSTIN (KXAN) — Earlier this year, Austin-based movie theater chain Alamo Drafthouse replaced its pen and paper food ordering system for a mobile-based system, drawing criticism from movie-goers, staff and celebrities.
Film critic association president calls Alamo Drafthouse mobile ordering plan ‘a gross self-inflicted wound’
Some of that criticism came from former Austinite and “Lord of The Rings” star Elijah Wood.
The actor posted about the system change on X this week, calling the food ordering experience “truly awful.”
The movie theater chain rolled out the changes in February. Under the new system, customers order food and drinks by using their smartphones before and during a movie. Previously, a server would pick up orders written on paper…