Homegrown Hops Pour Fresh Hope Into Florida’s Shrinking Beer Market

Despite a recent softening in demand for craft beer, University of Florida experts say there’s reason for optimism – especially as researchers supply Florida-grown hops to the state’s brewers.

At the June 2 Hops Field Day at the Gulf Coast Research and Education Center (GCREC), attendees got a front-row look at how UF Institute of Food and Agricultural Sciences (UF/IFAS) researchers are working to strengthen the state’s craft-beer ecosystem from the ground up.

Nathan Palardy, a UF/IFAS assistant professor of food and resource economics, shared fresh data that paints a nuanced picture of the market…

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