Since Dunkin’ was founded in 1950 in Quincy, Massachusetts, and considering its numerous locations across the state, it is likely our leading brand in Massachusetts.
Recent research, however, suggests that A.I. questions this perspective.
Popular Brands in New England and Other States
Qualtrics.com gathers over 2 million tweets from all states about people’s favorite brands. Before identifying Massachusetts’s top brand, let’s review leading brands in other New England states. For instance, in New Hampshire, Brookstone is the favorite, with over 67.0% of tweets positive. In Vermont, Darn Tough Vermont Socks leads, with a 92.6% positive tweet rate—the highest in the country!
Connecticut was associated with “Newman’s Oven,” which had a positive tweet rate of 54.3%. Similarly, Maine, as expected, was linked to “L.L. Bean,” with a positive tweet rate of 52.1%. Rhode Island’s top national brand was surprisingly “Ocean State Job Lot,” also at 52.1%. Meanwhile, other non-New England states like New York favored “Calvin Klein,” which had a higher positive tweet rate of 64.3%…