NORTH MYRTLE BEACH, S.C. (WPDE) — The City of North Myrtle Beach is launching a new festival this fall to bring a new and immersive addition to Main Street.
NMB Live!, North Myrtle Beach’s new signature festival, will replace former long-standing Irish Italian International festival.
For 21 years, The Irish Italian International festival welcomed residents and visitors to celebrate the rich Irish and Italian heritage that helped shape North Myrtle Beach. The festival became known for its cultural eats and friendly competitions where local restaurants and food vendors competed for Best Entrée and Best Dessert, Followed by a spaghetti eating contest…