Since the cocktail resurgence of the 2000s, the anticipation of a new San Francisco bar opening would often spark excited curiosity. What Disney-worthy interiors would await? What clever, Instagrammable vessel would drinks be served in? What cheeky phrase would the neon sign espouse?
That’s all changing. Now, local bars are eschewing novelties in favor of an age-old attribute: conviviality.
Today, a connection to others is the defining feature with gregarious regulars, friendly bartenders, and spirited bonding around Giants, Dubs, Niners games. No pretense or pyrotechnics; just good old-fashioned socializing. In other words, the neighborhood bar is back. This time, with better drinks…