The Lone Rock native and River Valley High School Class of 1986 alumnus was named University of Wisconsin–Madison director of athletics July 1 and formally introduced at Camp Randall Stadium on July 7.
The University of Wisconsin–Madison formally introduced its new director of athletics at Camp Randall Stadium on Tuesday, July 7, a week after announcing the hire. To much of the state, Shawn Eichorst is a veteran college sports executive arriving from the University of Texas. In the River Valley, he’s a Lone Rock kid coming home.
Eichorst grew up in Lone Rock, about 45 miles west of the athletic department he now leads, and he built his introduction around that distance. He is a first-generation college student, he told reporters at a July 1 media availability, from a village whose welcome sign along Highway 14 announces, beneath a polar bear perched on a red heart, that it is “the coldest in the nation with the warmest heart.”…