The companies, people and issues shaping business in Madison and the Capital Region.
Bill Sennholz doesn’t resemble the late Jimmy Stewart, who ran the fictional Bailey Bros. Building and Loan Association in the 1946 film classic, “It’s a Wonderful Life.” Nor is the Forward Bank chain led by Sennholz in northern Wisconsin on the cusp of bankruptcy like George Bailey’s beleaguered lender.
In fact, it’s the opposite for Forward Bank and its 15 locations because – a bit like Stewart’s movie character – Sennholz and team understand that investing wisely in the future of small towns and rural communities can pay back over time…