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The former Soho Studios, which once served as the first location of Rolling Loud festival, has a new owner. Unlocked, a London-based events company, has taken over the 45,000-square-foot industrial building with plans to utilize it as an event space. Located in Wynwood at 2136 NW First Ave., and with a capacity of 5,000 guests, the space aims to host everything from large-scale concerts to fashion shows to brand activations to cultural productions. It has three distinctive rooms: Studio 1, the larger room; Studio 2, an adjacent smaller spot that can be used for smaller activations, overflow, or as a green room; and a large courtyard.
“The vision is for Unlocked Wynwood to be a true hybrid space, unlike anything else in Miami. We want to be known for incredible production and a genuinely exceptional sound system, the kind of infrastructure that lets us deliver standout events across the board,” Sonny Hall, owner of the company, shares with New Times via e-mail. Hall grew up inside a family of nightclubs, restaurants, and bars across Spain and London, before entering the music industry as a co-founder of Yours Collective, a Defected Records-signed house collective. “We’re building an amazing music program that runs through the venue’s DNA. One night it’s a fashion show, the next it’s a major music residency, all without ever compromising on quality.”…