In the vibrant and ever-growing food scene of West Palm Beach, one food truck has been making waves, not just for its mouthwatering BBQ but for the story it tells with each dish. Third’s BBQ Food Truck, nestled in the bustling community, serves more than just meals; it serves a legacy. It’s a place where the aroma of smoked brisket and the sizzle of ribs on the grill draw in locals and visitors alike, creating an intoxicating mix of flavors and family tradition. With every bite, patrons taste the dedication and love that Luther Hollis III and his wife, Autumn, pour into their craft. This isn’t just about food; it’s about preserving a heritage and creating new memories, one delicious plate at a time.
The journey of Third’s BBQ began not with a business plan but with a vision to continue a cherished family tradition. Luther Hollis III, known affectionately as Trey, alongside his wife Autumn, embarked on this culinary adventure driven by a deep-seated love for barbecue that ran in the family. “We were inspired to start Third’s BBQ in order to keep a family legacy of BBQ going,” Trey shared, reflecting on the origins of their venture. The decision to transform their passion into a business came after countless backyard cookouts and birthday parties where friends and family raved about their culinary prowess. “All of the guests at our backyard cookouts and kid’s birthday parties always raved over our food,” Trey explained, adding that their encouragement was a key motivator. Thus, Third’s BBQ was born, taking its first steps as a professional endeavor in West Palm Beach, cementing their family’s BBQ legacy into the community.
What sets Third’s BBQ apart in the competitive world of barbecue is not just the delightful menu but the philosophy behind it. The Hollises believe in keeping things fresh and exciting, which is why “our menu changes each service,” says Trey. This dynamic approach ensures that patrons can always expect something new and delectable. But it’s not just about variety; it’s about uniqueness. The food truck offers specialty items and desserts that are exclusive to their brand, crafted with secret family recipes and their own line of rubs and seasonings. “We also season our meats with our own line-up of Rubs and Seasonings that we also sell on our website,” Trey elaborated. This commitment to originality extends to scratch-made dishes, ensuring that everything from the brisket to the collard greens is made with care and attention to detail. Whether it’s the jerk chicken bowl or the Tony Montana Cuban Pulled Pork sandwich, every dish tells a story of innovation and passion.
The journey of Third’s BBQ is punctuated with memorable milestones that reflect both personal triumphs and professional achievements. One of the most cherished moments for Trey and Autumn was the opening day of their food truck. “One great memory was opening day when we had our sons helping out,” Trey reminisced. It was a day that symbolized the essence of their business—a true family affair. The joy of seeing their sons involved in the venture underscored the family-centric ethos that defines Third’s BBQ. Another significant highlight was their first local competition, where they were awarded ‘Best Ribs.’ “The other great memory is the first local competition we did in which we won ‘Best Ribs’. And we’ve won plenty more awards since then,” Trey proudly shared. These accolades are not just testaments to their culinary skills but also to the community’s recognition of their dedication and hard work. Each triumph, whether a family moment or an award, shapes the narrative of Third’s BBQ and fuels their continued passion.
Looking ahead, Trey and Autumn Hollis have ambitious plans for Third’s BBQ. Their vision extends beyond the food truck and into the heart of the community they serve. They aim to expand their reach through catering and food trailer bookings, allowing more people to experience their unique flavors. “Catering takes priority,” Trey notes, emphasizing their commitment to bringing their BBQ to various events and gatherings. They update their schedule monthly on their website, ensuring that fans of their food can always find where they are serving. With a focus on maintaining their family legacy while embracing new opportunities, Third’s BBQ is poised to become a staple in West Palm Beach’s culinary scene. As they look to the future, Trey and Autumn are excited to continue sharing their love for BBQ, one plate at a time.
Third’s BBQ
📍 FL-7, West Palm Beach, FL 33411, USA…