Preparations are quietly intensifying for another landmark event that North Texas hasn’t hosted since gas was 30 cents a gallon and the Dallas North Tollway was five years from opening.
The 2027 PGA Championship, which will be played in 10 months at Frisco’s PGA of America, will be the first men’s major championship in D-FW since 1963. Some 950 miles from where the Masters is unfolding this week in Augusta, Ga., the logistics, fan experience and revenue strategy are being shaped for what is being billed as the largest, most significant golf event in the history of Texas.
…