Even as SF rent skyrockets, Santa Cruz is still the most expensive place to rent in the US

As rents in California metros continue to skyrocket, one smaller coastal city not only outpaces the rest of the state — but also leads the nation in rental costs.

And that place, for the fourth year in a row, is Santa Cruz.

Since 2023, the greater Santa Cruz-Watsonville metro area has held the dubious honor of being the most expensive rental market in the U.S., according to data compiled by the National Low Income Housing Coalition…

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