When you serve more than 11 million customers a day, even a small nudge toward healthier choices adds up fast. That’s the bet behind the 2026 Kroger Wellness Tour — a September-long push from The Kroger Co. (NYSE: KR), America’s Grocer, to move wellness out of the pharmacy corner and into the heart of the store.
Announced from Cincinnati, the tour is built around a simple premise: meet shoppers where they already are — in the aisles, on a Friday night grocery run — and hand them a practical, low-friction path to better health. For operators and buyers watching the better-for-you category, it’s a case study in turning wellness from a niche section into a store-wide experience…