A Kentucky man ordering traditional wings from Zaxby’snoticed a pricing discrepancy that left him questioning the math behind the fast-food chain’s menu. In his post, TikTok creator Alex (@igobuyalex) showed what he said were the prices for different quantities of Zaxby’s traditional wings. His comparison raised the question: Why would a customer buy 20 wings at once when two 10-piece orders appeared to cost dramatically less?
“I’m so confused right now,” Alex said at the beginning of the video. He then suggested that someone should “check on the financials guy or whoever at Zaxby’s” after noticing the different prices. As evidence, Alex shows what appears to be the Zaxby’s pricing on the website. According to Alex’s video, the menu showed five traditional wings for $9.99, while 10 wings cost $10. That meant a customer could get twice as many wings for just one additional cent.
The 20-piece option, meanwhile, appeared at $33.29. Alex walked through the math in the video, noting that someone wanting 20 wings could buy two 10-piece orders for $20 instead of paying $33.29 for the 20-piece option. Buying four five-piece orders would cost about $40. “None of that makes any sense,” he said.
Zaxby’s wing prices vary.
Current Grubhub listings show that Zaxby’s traditional-wing prices vary by location. At the Knightdale Boulevard location in Knightdale, North Carolina, five traditional wings are currently listed at $9.99, 10 at $18.19, and 20 at $34.39. At a Zaxby’s on SC-153 in Greenville, South Carolina, five cost $10.79, 10 cost $18.39, and 20 cost $34.19.
Zaxby’s says most of its restaurants are independently owned and operated by third-party franchisees. The company’s Louisville location pages also direct customers to begin an order to see applicable menu prices. That franchise structure could explain why prices displayed online can differ from one restaurant to another.
Viewers offer their own theories.
The pricing discrepancy prompted viewers to speculate about why a restaurant would display such different prices. One commenter suggested the unusual pricing could be intentional marketing rather than a mistake…