- A South Carolina store must pay Buc-ee’s over $850,000 for trademark infringement.
- The store, Born United, sold merchandise featuring a beaver logo in tactical gear.
- As part of the settlement, Born United must destroy all infringing items.
A South Carolina store is set to pay Buc-ee’s more than $850,000 after a court settlement that said the store infringed on the company’s trademark beaver logo.
In May 2025, the wildly popular gas station and convenience center sued the North Charleston company Born United for selling merchandise that the company stated infringed on its trademark beaver. In September, Born United agreed to pay the Texas-based company approximately $850,000, plus the South Carolina company could never use Buc-ee’s famous beaver logo (or anything similar) on any of its products, according to court documents from the United States District Court in Charleston.
The South Carolina ruling is just one of many trademark infringement lawsuits Buc-ee’s is currently involved in.
How did South Carolina’s Born United infringe on Buc-ee’s trademark logo?
Buc-ee’s lawsuit stated that Born United had used the beaver logo on shirts depicting the beaver in tactical gear, including night-vision goggles and a weapon. Now the court has ordered Born United to destroy any item bearing the beaver logo.
What is Born United?
The South Carolina-based company, with locations in North Charleston, Myrtle Beach and Summerville, sells clothing and other items with a military theme…