Whitney Hoffman Sayal, executive director of Baton Rouge’s Downtown Development District, joined Mornings With Brian Haldane to discuss the future of downtown Baton Rouge and the strategies shaping its next phase of growth.
Downtown Baton Rouge Shows Strong Momentum
Hoffman Sayal described Baton Rouge as an “emerging downtown,” noting significant progress since the early 2000s. Residential growth remains a major strength, with downtown’s Central Business District reaching roughly 95% residential occupancy.
However, retail remains a challenge. Hoffman Sayal said downtown needs to create experiences that encourage people to visit rather than simply purchase products. Clustering businesses, restaurants and entertainment can help create a stronger shopping and leisure destination.
More Housing Could Drive Economic Growth
The conversation also focused on the connection between downtown development and broader economic development. Hoffman Sayal pointed to historic tax credits as a major reason Baton Rouge has successfully converted older buildings into residential spaces.
She said the city could benefit from additional incentives for new housing construction and programs that help convert vacant office buildings into residential units. More downtown housing could also help Baton Rouge attract and retain young professionals who value walkability, restaurants and entertainment.
Preserving History While Building the Future
Hoffman Sayal also highlighted Destination Downtown 2026 and Baton Rouge’s opportunity to use its historic buildings and culture as economic assets. She discussed the Downtown Development District’s civil rights trail as one way the city can tell more of its history…