After its grand opening on Friday, The Vig promises to be a great spot for food, drink and good conversation in the heart of Downtown.
If you stepped inside The Vig on Friday night, you know the city is excited about the new spot. Milwaukee showed up in force to welcome the restaurant and bar for its lavish grand opening party. The stylish space was jam-packed with people talking about the cool decor, delicious food and great drinks – and planning their next visit.
The Vig (909 E. Michigan St.), has turned its portion of The Couture tower’s second floor into a slick, refined and exciting destination, with design inspired by 1950s-era sports parlors. “Vig”, short for the English slang word “vigorish,” means the bookie or house’s cut on a bet.
Ryan Marks, owner and founder of The Vig, started the hospitality company in Chicago in the hopes of revitalizing the “lost art of conversation.” With two successful locations already open south of the state border, he was ready to expand into a new market. The Milwaukee location sits at the heart of Downtown, offering a luxurious feel with a welcoming vibe.
There are many ways to enjoy The Vig…