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Brittany Mahomes Partners Again with Divi for New Hairspray Launch
Brittany Mahomes, wife of Kansas City Chiefs quarterback Patrick Mahomes, is teaming up once more with the haircare brand Divi to promote their latest products. The announcement came Monday, revealing that Brittany will serve as the brand ambassador for Divi’s new hairspray line, featuring Soft Finish and Strong Hold formulas.
Dani Austin, founder of Divi, shared the collaboration on Instagram alongside photos of herself and Brittany, captioned playfully, “Two is better than one…” In the images, Brittany wore a dark denim corset and jeans, while Austin sported a lighter denim jacket and jeans.
Divi, launched in 2021, describes the Soft Finish hairspray as ideal for those seeking an effortless, brushable hold for everyday use, whereas the Strong Hold offers a sleek, maximum hold for longer-lasting styles. Both products will be available starting Tuesday, September 22, on Divi’s website and at Ulta Beauty, priced at $26 each.
In addition to the product launch, Brittany will host an exclusive Divi Glam Suite event at Kansas City’s Arrowhead Stadium ahead of the Chiefs’ Sunday game against the Indianapolis Colts. The event will offer NFL wives and girlfriends a preview of the new hairsprays with a morning of professional blowouts.
This marks Brittany’s second collaboration with Divi, following last year’s promotion of her favorite items such as Scalp Serum, Dry Shampoo, and a 3-in-1 Leave-In Conditioner. She praised the brand for redefining her expectations of hairspray, highlighting its ability to provide hold without compromising hair health. “I’m selective about the brands I work with, and Divi is one I truly believe in,” she said.
Brittany Mahomes hails from Whitehouse, Texas, where she was a standout soccer player before playing collegiately at the University of Texas at Tyler. After a professional stint in Iceland’s Afturelding/Fram club, she retired from soccer and pursued a career in fitness training. Today, she is a lifestyle influencer, founder of Brittany Lynne Fitness, co-founder of the Kansas City Current, and collaborates with major brands across fashion, fitness, beauty, and wellness.
The new Divi hairsprays will hit shelves this week, adding to the brand’s growing presence in the beauty market.