She coined the term ‘third-wave coffee.’ Now she’s poised for a big comeback

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A San Francisco coffee pioneer is mounting a comeback. Trish Rothgeb, who founded Wrecking Ball Coffee Roasters (opens in new tab) in 2011, is planning to expand with two new cafes and a dedicated roastery.

In 2002, Rothgeb, who was born and raised in the Bay Area, coined the term “third-wave coffee” (opens in new tab) — a phrase that would go on to define an era of the industry…

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