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This Halloween, Sour Patch Kids are adding a fun and spooky twist to your candy stash-literally lighting up the holiday with some glowing treats.
The popular sour-and-sweet brand is launching three limited-edition Halloween candies, each bringing a unique surprise to the table. First up are the Monster Parts gummies, shaped like creepy creatures and available in Black Raspberry, Orange, and Watermelon flavors-perfect for any Halloween candy bowl.
Next, the Tricksters take the element of surprise to a new level. These candies look like they should taste like one flavor but deliver an unexpected twist with a completely different taste, keeping candy lovers guessing with every bite.
For those who want to amp up the eerie factor, Glow Ups Ghosts are ghost-shaped gummies in Orange and Peach flavors that actually glow under a blacklight, thanks to edible confetti embedded inside.
These spooky sweets are hitting shelves at major retailers such as Amazon, Target, and Walmart, with prices starting at $1.50. All three varieties will be available throughout the Halloween season while supplies last.
Sour Patch Kids has broken away from typical seasonal candies by blending unexpected flavors and playful effects, making these treats stand out in the trick-or-treat lineup. This isn’t the brand’s first foray into surprising candy fans-earlier this year, they introduced Sour Patch Kids Chews, a chewy candy with a twist on their classic sweet-and-sour profile.
Lauryn McDonough, Senior Director of Candy at Mondelēz International, noted that consumers are eager for new textures and experiences, which inspired the brand to innovate beyond their traditional offerings.
So this Halloween, expect more than just the usual sugary fare-Sour Patch Kids are ready to deliver some spooky, surprising, and glowing fun.