Eric Halverson is a Milwaukee photographer, but he also leads a life as the social media weather personality Bert Lauderdale. He joins What’s On Tap to discuss his sudden rise in popularity and the many creative projects keeping him busy around Milwaukee.
Halverson explains what a “Bert Alert” is, how his weather enthusiasm developed, and why the reports can cover everything from storms to local events and neighborhood adventures. He also talks about photographing the large Commission House mural in Milwaukee’s Historic Third Ward and his work with the Milwaukee Record.
Halverson shares his excitement about the Brewers’ record high-win season, his viral spaghetti game-day tradition, and the Bert Lauderdale Golden Ale created with Broken Bat Brewing. He also previews his role as emcee of Milwaukee Oktoberfest at Henry Maier Festival Park…