In an effort to increase the visibility and reach of minority owned businesses in Erie County, two organizations are teaming up to offer a new program.
VisitErie is working with Northwest Bank on bringing a minority owned business partnership program to eligible residents.
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Ten businesses will have access to VisitErie’s promotional platforms for a year beginning in November, supported by the bank.
VisitErie said they plan to work with other local organizations, such as Erie’s Black Wall Street, to help share the opportunity with potential applicants.
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“In today’s age, it’s such a fast-paced environment when customers are looking quickly when they stop in the visitor center or they visit the VisitErie page. You know, what can I do when I come to Erie? What can I see? What can I experience? To have that right in front of them, it just gives them a great advantage to be able to connect with the tourism,” said Kregg Heenan, the senior vice president and district manager for Northwest Bank…