Bugatti has never done anything quietly — and its first American residential project is no exception. On the Miami River, Brandon Haw Architecture is designing a 60-story tower that carries the weight of one of the most storied names in automotive history, and the pressure to deliver is very much part of the brief.
Bugatti Residences Miami is the French marque’s first foray into the American residential market, following the announcement of its Dubai skyscraper in 2023. The site sits at 75 SW Miami Avenue Road in Brickell, commanding over 300 feet of Miami River frontage with sight lines toward Biscayne Bay. Developed by Prosper Group and Belgium’s Versluys Group, the $650 million tower will house 183 residences and four signature penthouses — a deliberately limited collection that keeps the exclusivity intact.
Designer: Brandon Haw Architecture
What Brandon Haw Architecture has pulled off visually is genuinely interesting. The tower is split into four distinct blocks with double-height spaces punctuating the vertical stack — a move that breaks the monotony of the typical glass curtain-wall high-rise and gives the building a sculptural, segmented rhythm that reads as kinetic from the street. The formal language draws from Bugatti’s C-line motif, a design element that has appeared on the brand’s cars since the 1930s, reinterpreted here in the building’s profile and detailing rather than applied as decorative branding…