Antar Shafer knew there had to be others like him. A longtime workout enthusiast and athlete, he didn’t fit many people’s image of a typical cannabis user. Yet he had a feeling that there was an untapped community like him that existed in both spaces.
“I have been big into athletics my entire life, and I was always the person who was smoking in the parking lot before going to the gym or sneaking in edibles here and there,” Shafer says. “People in both industries told me I’m an outlier… I figured that I’m not that unique—there have to be other people in the world doing this.”
Shafer confirmed that assumption when he hosted the inaugural Fit & Faded Wellness Festival, the first event produced by his lifestyle brand, Fit & Faded, which aims to merge the cannabis, wellness, and fitness spaces…