Arkansas farmer brings new ‘aroma’ to the rice market

Terry Gray, owner of Delaplaine Seed Company, knows jasmine rice. He’s been a rice farmer his entire life.

With both production and market knowledge, Gray further elevated his operation by planting U.S. jasmine-style rice, using foundation seed from the University of Arkansas System Division of Agriculture. He started by growing the ARoma 17 variety, and now grows and markets ARoma 22 for retail and rice seed.

Gray has persisted despite hurdles along the way because he understands the value in growing U.S. jasmine rice. Today, Delaplaine Specialty Rice is found in grocery stores, shops and restaurants across Arkansas. Consumers enjoy the taste, and farmers in all rice-producing states can grow it. This year, Delaplaine Seed Company ramped up seed production as the rice industry looks forward to expanding the domestic jasmine market…

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