A line of customers chasing free ice cream greeted Crème Paris on opening day at its new North Fresno storefront, as the crepe-and-boba chain served dozens of people within six hours of unlocking its doors at 681 E. Nees Ave. The grand opening marks the second Fresno-area location the company has launched in just six months, a rapid clip for a business that only entered the Central Valley market this year.
Owner Kamal Kaur opened the shop’s doors offering a free scoop of ice cream to every visitor, no purchase required, a promotion featured on the chain’s Instagram
account. According to the…