Opening a winery during a challenging period for the wine industry seems risky, and Idaho News 6 headed to the Sunnyslope region to discuss the decision with the bold new owners.
But for Joel Poppen, co-owner of brand-new Gem 73 Winery, the current market presented an opportunity rather than a stop sign.
After spending 27 years at Micron and retiring, Poppen decided to pursue a winery dream after collecting and tasting for years.
“I’ve done my 10,000 hours drinking wine,” he joked…