One of Whataburger’s most futuristic experiments has come to an end in Texas’ capital city. Roughly three years after the Texas-founded burger chain first opened its a “digital kitchen” concept, the cashless, to-go only restaurant model has officially closed for business.
A Whataburger spokesperson confirmed to MySA on Wednesday, October 14 that its location at 3201 Bee Caves Road, Suite 180, Austin, TX 78746 closed following a “business review” and routine evaluation of restaurants “to maximize opportunities for growth and keep Whataburger strong in the communities we serve.”
The digital kitchen model was presented as a restaurant where guests would order ahead online or via the Whataburger app before arriving and picking up orders in the “digital pick-up lane.” At the time of its opening in September 2023, the location didn’t feature a typical seating area or curbside pickup and drive-thru services…