ButterYolk now has a permanent home inside Dvour Desserts in Southaven’s South Lake Centre.
According to The Daily Memphian, ButterYolk has secured a permanent residency inside the Southaven outpost of Dvour Desserts after operating as a pop-up.
Dvour’s Memphis Roots and Southaven Expansion
Dvour Desserts itself has a layered backstory. The Main Street shop originally opened as Crave Cheesecakes before rebranding amid trademark issues and a desire to expand beyond cheesecake, as reported by the The Daily Memphian. Owner Travis Brady made the change to give head baker Tyler Jividen more creative freedom across different kinds of baked goods, per the same report.
That creative freedom paid off in a big way. Jividen’s bite-sized mini cheesecakes, now served across a rotating “Flavortown” menu board with more than 150 flavors, became the shop’s primary revenue driver after full-sized slices struggled to sell, the I Love Memphis Blog reported. Jividen uses smaller molds…