Drivers Are Seeing Strange Pink Signs on the Road—What They Say Is Surprising Everyone

Drivers across the country are used to road signs warning them to slow down. But a new digital sign takes the opposite approach, offering praise to motorists who follow the speed limit instead of scolding those who don’t.

Called “The Slow Sign,” the bright pink display was created by New York City-based insurance company Lemonade in partnership with creative agency Cash Studio…

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