JACKSON, Miss. (WLBT) – The Southwestern Athletic Conference (SWAC), Triple B Media, and Gray Media today announced a collaboration to simulcast dozens of SWAC athletic events free over the air, in addition to the recently announced SWAC TV FAST channel.
With the addition of broadcast distribution to the FAST channel, fans will have even greater access to content from SWAC’s 12 member institutions and 18 conference-sponsored sports. Gray Media holds a minority interest in Triple B Media.
Gray Media’s television stations in multiple local markets with SWAC institutions, including Huntsville, AL (WAFF, WAAY), Montgomery, AL (WSFA, WCOV, and WIYC), and Jackson, MS (WLBT), will air various sporting events from their local SWAC schools. These games will include football, basketball, soccer, and other popular men’s and women’s sports. Check local listings for details…