Travel + Leisure Co. has purchased The Cedars Ranch in Wimberley, a 20-acre property tucked among mature live oaks less than an hour outside Austin, and plans to turn it into Eddie Bauer Adventure Club–Texas Hill Country, the first Outpost in the brand’s growing portfolio. The company says reservations for vacation club owners and guests will open in early 2027, with actual stays anticipated to begin that summer.
The announcement, detailed in a press release from Travel + Leisure Co., describes the planned property as including 21 accommodations ranging from geodomes to yurts and cabins. The site, which the company says sits among mature live oaks in the heart of Texas Hill Country, is slated to keep some of its existing bones: the property’s current main event space will become an owners’ lounge with self-serve retail, according to the same release. Accommodations are described as blending modern architecture with sustainable solar power. As reported by the Financial Times, the purchase was announced Friday.
What Guests Can Expect On-Site
Per the company statement, the Outpost will offer firepits, outdoor camp kitchens, an onsite trail, bocce, pickleball and yard games. Phased renovations are planned to continue throughout 2027, adding accommodations and enhancing resort amenities, the release notes. Sarah Koves, the company’s senior vice president of brand strategy, said in the announcement that owners can cycle Hill Country roads and explore nearby towns before returning to a retreat under live oaks.
Before the sale, The Cedars Ranch operated as what its own site calls an eco-conscious retreat offering glamping yurts, cozy cabins and sprawling event spaces for weddings, retreats and getaways. That framing lines up with the direction Travel + Leisure Co. is taking the property, even as the accommodation count and amenities shift under the new Eddie Bauer branding.
Part Of A Larger Adventure Club Buildout
The Texas property fits into a three-part ecosystem the company has been assembling under the Eddie Bauer Adventure Club name: Basecamps, Outposts and Trail Partners, per the investor release. Basecamps are described as the club’s resort properties, with the first located in Moab, Utah. That inaugural Moab location features 39 suites, including studios and one-, two- and three-bedroom accommodations, according to a separate Business Wire release announcing that debut…