Magic City Classic organizers project more than $25 million in economic impact

The 85th annual game is expected to draw more than 70,000 fans to Birmingham Saturday, with kickoff set for 2:30 p.m. at Legion Field.

Organizers of the Magic City Classic say this year’s event is expected to generate more than $25 million in regional economic impact as fans travel to Birmingham for the game and a week of celebrations.

Perren King, the Classic’s executive director, said the Birmingham Convention and Visitors Bureau provides the estimate. He said it draws on visitor surveys, ticket sales and stadium turnstile counts…

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