Boichik Bagels Is Facing an “Imposter”

BERKELEY, CALIFORNIA — Boichik Bagels is warning customers to take a close look at where they’re ordering their next dozen.

The Berkeley-founded bagel company says a lookalike website has copied its photos, product descriptions and branding, offering steep discounts in what the business describes as a scheme to collect customers’ card information.

“There’s an imposter amongst us,” reads the graphic in Boichik’s October 27 Instagram warning, signed by Emily and the Boichik family…

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